A Tribute to Shelby D. Hunt: Free Access until June 30, 2021
Special Issue of Journal of Global Scholars of Marketing Science (Vol.31 No.2 March, 2021)
Guest Editor: Sreedhar Madhavaram
Articles:
1. Shelby D. Huntfs contributions to the marketing discipline: Research programs, impact, and
compelling opportunities
- Sreedhar Madhavaram (Texas Tech University)
2. The nature and origins of impactful research in marketing
- Shelby D. Hunt (Texas Tech University)
3. Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader,
mentor and more
- Rajan Varadarajan (Texas A&M University)
4. Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing
- Scott J. Vitell (University of Mississippi)
5. Hope for a stronger discipline of marketing
- Mark Peterson (University of Wyoming) and Heejung Park (Northern Michigan University)
6. Applying the Hunt Vitell ethics model to artificial intelligence ethics
- O.C. Ferrell (Auburn University) and Linda Ferrell (Auburn University)
7. Re-examining market structures: Resource-Advantage theory and the market offering
ecosystem perspective
- Dennis B. Arnett (Texas Tech University), Mayukh Dass (Texas Tech University) and Kshitij Bhoumik (Texas Tech University)
8. Professor Shelby Huntfs contributions to franchising: Revisiting forecasts and
recommendations four decades later
- Vishag Badrinarayanan (Texas State University)
9. Shelby D. Huntfs legacy, the R-A theory of competition, and its perspective on the
geographical indications (GIs) debate
- Pelin Bicen (Suffolk University)
10. The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing
discipline
JGSMS Editorial Team
Editors-in-Chief:
Hyokjin Kwak (Indian Institute of Management Ahmedabad), hkwak@iima.ac.in
Isaac Cheah (Curtin University), Isaac.cheah@cbs.curtin.edu.au
Executive Editor: Shelby D. Hunt (Texas Tech University)C
Over 71,600 Google Scholar citations/ h-index: 88/ i10 index: 180
Immediate Past EIC: Arch G. Woodside (Boston College)
JGSMS Homepage: https://www.tandfonline.com/toc/rgam20/current
For More Information: gammacentraloffice@gmail.com