Journal of Global Scholars of Marketing Science: Bridging Asia and the World (JGSMS)
Special issue on Algorithms: Constructing/Testing Theory in Marketing and Strategic Management via Computing with Words and fsQCA
Extended Submission Deadline (Extended Abstract): January 31, 2018
Guest Editors: Arch G. Woodside (Curtin University)
Purpose:
The Guest editors encourage the contributors to forward their papers that reflect the current ethos and
concerns in the sphere of ¡®Algorithms: Constructing/Testing Theory in Marketing and Strategic
Management via Computing with Words and fsQCA¡¯. The submissions should explore the changing
dimensions but not limited to the following themes:
• To calibrate (convert) values in variables into membership scores
• To test a priori model propositions for accuracy and coverage using fsQCA
• To analyze (create and test) for alternative models that achieve high accuracy in predicting outcomes
• To create visuals of theoretical models using Venn diagrams
• To use the free software for algorithm model building and testing (available at fsQCA.com)
• To test for the predictive validity of your highly accurate models on additional sets of data—you can
generalize sample findings to populations in case study research not only generalizing to theory
• To replace NHST with SPOT and to use consistency indexes rather than reporting p < .05 and
p < .01 significance levels
• To use complexity theory tenets as the foundational propositions in your theory
Submission Procedure:
- Authors should submit their extended abstracts to the Chair of track ¡°Algorithms: Constructing/Testing
Theory in Marketing and Strategic Management via Computing with Words and fsQCA¡± in the 2018 Global
Marketing Conference at Tokyo to be qualified for this JGSMS Special Issue.
- Submission Guidelines for the extended abstract to 2018 GMC at Tokyo are located at:
http://gammaconference.org/2018/
- Track Chair: Arch G. Woodside, Professor of Marketing, Curtin University, Perth, Australia.
arch.woodside@curtin.edu.au.
- Based upon invitation by the guest editor of this JGSMS special issue, authors should
submit their full papers to the Guest Editor of this JGSMS Special Issue on "Algorithms:
Constructing/Testing Theory in Marketing and Strategic Management via Computing
with Words and fsQCA¡± through the ¡®ScholarOne Manuscript¡¯ portal for the JGSMS
(https://mc.manuscriptcentral.com/rgam).
-Submissions will undergo a double blind, peer review process. Manuscripts must follow submission
guidelines of the JGSMS.
(http://www.tandfonline.com/action/authorSubmission?journalCode=rgam20&page=instructions#.Vl8Fh9IrJdg).
Preference given to submissions that is:
Accepted by the chair of ¡°Algorithms: Constructing/Testing Theory in Marketing and Strategic Management via Computing with Words and fsQCA¡± track
Registered for the 2018 GMC at Tokyo9
Presented in the 2018 GMC at Tokyo
JGSMS Homepage:
- http://www.tandfonline.com/toc/rgam20/current