Call for Papers: GAMMA President's Choice Awards
Journal of Business Research Special Issue
Extended Submission Deadline of Extended Abstract: January 31, 2018
This JBR special issue will include selected papers from research reports presented at
the 2018 Global Marketing Conference at Tokyo, Tokyo, Japan, July 26-29, 2018.
All of papers submitted to the 2018 GMC at Tokyo are eligible for review toward
inclusion in the special issue of JBR. Best of the best papers presented in all of tracks
in the 2018 GMC at Tokyo will be eligible for this special issue.
In honor of the 2018 Global Marketing Conference at Tokyo organized by Global
Alliance of Marketing & Management Associations and co-hosted by American
Marketing Association, Australian & New Zealand Marketing Academy, Japan Society
of Marketing and Distribution, Korean Scholars of Marketing Science, and Keio
University, the JBR will publish a Special Issue with suitable papers presented at this
conference. The JBR focuses on presenting applications of empirical research to practical
situations and theoretical findings to the reality of the business world.
Topics for the JBR special issue focus on, but are not limited to, the following:
Marketing and Entrepreneurship
Management of Intangibles
Global and Cross-Cultural Marketing
Global Perspectives in Business-to-Business Marketing
Corporate Branding, Luxury Marketing & Identity-based Value Management
New Product Development
Algorithms: Constructing/Testing Theory in Marketing and Strategic Management via
"Computing with Words": Mastery the Paradigm Shift from Hull Hypothesis Statistical
Testing to Somewhat Precise Outcome Testin
Customer Engagement in Tourism and Hospitality
Intercultural Marketing Communications
Advertising and Brandin
Marketing Education
Wearable Technologies, Sustainability and Luxury Brands:
Brand-building in the Luxury, High-end Cultural and Creative Industries
Wellness as Status Symbol in Marketing
Consumption, Desire and Culture
Country of Origin Image, and Country Biases (cosmopolitanism, ethnocentrism,
disidentification, affinity, and animosity)
Strategic Market Management
Transformative Service Research
Managerial Decision Making in Marketing
Branded Entertainment, Branded Content, and Product Placement
Consumption and Marketing of Online and Mobile Games
Wine Marketing and Management
Consumer Decision Making and Quality Signal
Digital Marketing and Social Media
Cross Cultural Consumers and Globalisation
Consumers, Brands and Brand Management
Relationship Marketing
Customer Value Co-Creation and Product Innovation
Management and Marketing Research in Different Methodology
Interaction between Innovation and Sustainability in Marketing
Marketing Specifics in Emerging Markets
Stakeholders-brand Relationships: Multiple online/offline interactions
Mobile Marketing
Big Data and Digital Marketing
Uncertainty and Experience-Based Learning in Strategic Marketing
Consumer Behavior in Hospitality and Tourism or Innovations in Hospitality and
Tourism Marketing
Web Text data and Big Data based Marketing
International & Cross Cultural Marketing
Innovation and Strategy
The Revitalisation of Culturally Significant Patterns, Products and Practices:
The New Frontiers in Digital Media Services
Cyberpsychology and Branding
Humanship as the Core Innovation in Marketing
Marketing in General
All papers submitted to the 2018 Global Marketing Conference at Tokyo are eligible for review to be
included in this JBR special issue. Scholars seeking consideration of their papers for publication in
this special JBR issue should submit their extended abstracts or full papers to proper tracks of the
2018 Global Marketing Conference at Tokyo and notify their intention to publish their papers in
this JBR special issue to a proper track chair by January 31, 2018.
Guest Editor: Prof. Eunju Ko (GAMMA President), Dept. of Clothing and Textiles,
College of Human Ecology, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul, 120-747,
Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554.
For More Information:
http://gammaconference.org/