Call for Papers: International Journal of Advertising Special Issue
Call for Papers:International Journal of Advertising
Special Issue
Luxury Brand Advertising: Theory and Practice
Extended Submission Deadline for Extended Abstract: February24th, 2017
Full Paper Submission Deadline: September 6th,
2017
The 2017 Global Fashion Management Conference (GFMC) will be held at University of Vienna,
Austria July 6th-9th, 2017. This year¡¯s conference theme
is, ¡°Fashion, Music and Design Management in the Networked World¡± (http://gammaconference.org/2017/). The conference theme
emphasizes the need for educators and business leaders to make sense, plan, and
interpret outcomes accurately of implementing luxury advertising in every
corner of the business world.The
luxury brand advertising is a highly intricate and multi-faceted industry,
which in the last decade, has experienced immense growth, and many challenges (Taylor,
2017; Taylor, 2016; Kim & Ko, 2010). The advent of information technology,
coupled with a global economy in constant flux, has had a significant
impact on consumer perceptions and experiences with luxury brands (Phan, Thomas
& Heine, 2011). In an increasingly volatile and competitive industry, new
and innovative luxury brand advertising needs to be adopted in order to stay
ahead of the competition (Ko & Megehee, 2012).The International
Journal of Advertising (SSCI) invites academics and practitioners to submit
papers to this upcoming special issue on ¡®Luxury
Brand Advertising: Theory and Practice¡¯.
Topics:
Culture and media studies in luxury brand advertising,Theory of luxury brand advertising, Measurement of the luxury
value of a brand in advertising, Effectiveness of luxury brand advertising, Consumer
behavior in luxury brand advertising, Psychology of luxury brand advertising,
Celebrity endorsement in luxury brand advertising, Social media in luxury brand
advertising, Strategic plan of luxury brand advertising, Cross-cultural issues
in luxury brand advertising, Marketing communications in the luxury brand
advertising, Technology integration and application in luxury brand advertising.
Extended Submission Deadline for Extended Abstract: February 24th,
2017
- Authors
should submit their extended abstracts to the track called ¡®Luxury Brand
Advertising: Theory and Practice¡¯ of the 2017 GFMC at Vienna to be qualified
for the formal full-paper submission to the IJA
Special issue.
- Authors
should express their intentions to publish their papers in this IJA special
issue.
-
Submission Guidelines of the extended abstract to 2017 GFMC at Vienna can be
found at:
Full Paper Submission Deadline: September
6th, 2017
- Only
the papers that are accepted, registered, and presented at the 2017 GFMC at
Vienna will be eligible for the full-paper submission.
- The
track chair will select the best papers presented at the 2017 GFMC at Vienna
and invite the authors to submit their full papers to the IJA Special issue on ¡®Luxury Brand Advertising: Theory and Practice¡¯
for the formal review.
- All
papers should be formatted according to the IJA
Submission Guidelines.
For more information contact: Central
Office, Global Alliance of Marketing & Management Associations, Yonsei University, Seoul, Republic of Korea, e-mail:gammacentraloffice@gmail.com,
Tel: +82 2 2123 8361; Fax: +82 55 263 9096,
Global
Alliance of Marketing & Management Associations (GAMMA): http://gamma20.org/
Kim, A. & Ko, E.
(2010). Impacts of luxury fashion brand¡¯s social media marketing on consumer
relationship and purchase intention. Journal of Global Fashion Marketing, 1(3),
164-171.
Ko, E. & Megehee,
C. (2012). Fashion marketing of luxury brands: Recent research issues and
contributions. Journal of Business Research, 65(10), 1395-1398.
Phan, M., Thomas, R.,
& Heine, K. (2011), Social media and luxury brand management: The case of
Burberry. Journal of Global Fashion Marketing, 2(4), 213-222.
Taylor, C. R. (2016).
Advertising for Luxury and Fashion Goods: An emerging area. International
Journal of Advertising, 35(3), 389-390.
Taylor, C. R. &
Costello, J. P. (2017). What do we know about fashion advertising? A review of
the literature and suggested research directions. Journal of Global Fashion
Marketing. 8(1), forthcoming.