2019 KSMS International Conference
Conference Date: November 16th – 17th, 2019
Extended Submission Deadline: October 15th, 2019
Theme
New Marketing in Turbulent Environment
Co-Hosts
Korea University Business School
Korean Scholars of Marketing Science
Organizer
Global Alliance of Marketing & Management Associations
Partners
Australian & New Zealand Marketing Academy
New Zealand Asia Institute of the University of Auckland
National Research Foundation of Korea
Campus Town Team, Sungshin Women¡¯s University
Korea Economy & Management Development Institute
Sponsoring Journal
Asia Pacific Journal of Marketing & Logistics (SSCI):
- Special Section on Product Innovation & Consumer Behaviors
Conference Organizing Committee Chair
Jae Wook Kim, Dean, Korea University Business School
Conference Co-Chairs
Weon Sang Yoo, Korea University Business School, wyoo@korea.ac.kr
Tony Garrett, Korea University Business School, tgarrett@korea.ac.kr
Local Arrangement Committee Chair
Jong-Ho Lee, Korea University Business School, jongholee@korea.ac.kr
Venue
Korea University Business School, Seoul, Republic of Korea
Date
November 16th – 17th , 2019
Submission Deadline
October 15th, 2019
Submission Guidelines
Please refer to ¡®KSMS International Conference Guidelines for Final Submission¡¯ at (http://www.kams.org/).
Submit Your Paper to:
Central Office, Korean Scholars of Marketing Science
Tel: +82 55 213 3346, Fax: +82 55 263 9096
e-mail: ksmscentraloffice@gmail.com
Program (Nov. 16th, 2019)
09:00~ 11:00
2019 KSMS Doctoral Dissertation Award Competition
2019 Global Business Review Competition: Case and Research
11:00~ 12:00
Editorial Board Meetings:
- Journal of Global Scholars of Marketing Science
- Journal of Global Fashion Marketing
- Journal of Global Sport Management
12:00 ~ 12:30
Board Meeting
12:00 ~ 13:00
Lunch
12:30 ~ 16:00
Registration
13:00 ~ 14:20
Opening Ceremony
- Welcoming Speeches:
Jaewook Kim, Dean, Korea University Business School
The Conference Organizing Committee Chair of 2019 KSMS International Conference
Jaihak Chung (Sogang University), President of Korean Scholars of Marketing Science
- Progress Report: 2020 Global Marketing Conference at Seoul
Eunju Ko (Yonsei University), the Conference Organizing Committee Chair of 2020 GMC
- Keynote Speech:
¡°The Emergence of Product Innovation as a Mature, Multidisciplinary Academic Discipline¡±
C. Anthony Di Benedetto (Temple University)
Co-Editor of Industrial Marketing Management
14:30 ~ 16:00
Academic Sessions Part I and Symposiums
16:10 ~ 17:40
Academic Sessions Part II and Symposiums
17:40~ 18:00
Reception:
- Awards Ceremony:
JGSMS Best Paper Award 2019 / JGSMS Best Reviewer Award 2019
JGFM Best Paper Award 2019 / JGFM Best Reviewer Award 2019
JGSM Best Paper Award 2019 / JGSM Best Reviewer Award 2019
Best Conference Paper Award / KSMS Service Excellence Award
Doctoral Dissertation Award / Global Business Review Competition Award
2019 ANZMAC - KSMS Joint Symposium in Seoul
New Marketing and Innovation
Symposium
Co-Chairs
Ian Phau (Curtin University), ian.phau@cbs.curtin.edu.au
Tony Garrett (Korea University), tgarrett@korea.ac.kr
2019 Marketing Research Trends in Asia
Marketing Research Trends in Asia
Hosts
Symposium Chair
Jaihak Chung (Sogang University), jaihak@sogang.ac.kr
2019 NZAI - GAMMA Joint Symposium
Consumer Research and Wellbeing in Asia and Beyond
Yuri Seo (University of Auckland), y.seo@auckland.ac.nz
2019 Global Culture Market Equity Symposium
Application of Culture Market Equity
Host
Yonsei University
Sponsor
Eunju Ko (Yonsei University), ejko@yonsei.ac.kr
2019 KSMS Doctoral Dissertation Competition
Committee Chair
Shijin Yoo (Korea University Business School), shijinyoo@korea.ac.kr
2019 KSMS/GAMMA Business Meetings
10:00 - 12:00 November 17th, 2019
Hyehwa 1938, Seoul, Republic of Korea
Organizers
Tracks
Track
Chair
Track 1
Future of Brands and Consumer Behavior
Yong-Ki Lee (Sejong University)
yongki2@sejong.ac.kr
Yaeri Kim, Sejong University, yaerikim17@gmail.com
Track 2
AI in Digital Marketing
Yongjun Sung (Korea University)
gradysung@gmail.com
Track 3
Digital Marketing
Alex Jiyoung Kim (Sungkyunkwan University), alex.kim@skku.edu
Track 4
Internet Research and Consumer Behavior
Yuri Seo (The University of Auckland)
y.seo@auckland.ac.nz
Track 5
Culture and Sustainable Advertising
Yung Kyun Choi (Dongguk University)
choiyung@dongguk.edu
Track 6
Strategic Market Management
Subin Im (Yonsei University)
imsubin@yonsei.ac.kr
Yerim Chung (Yonsei University)
yerimchung@yonsei.ac.kr
Track 7
Digital and Technology Driven Marketing
Juran Kim (Jeonju University)
jrkim@jj.ac.kr
Track 8
Fashion Marketing and Research
Yoon Jung Lee (Korea University)
yleehe@korea.ac.kr
Heeju Chae (Kyungsung University), heejuchae@gmail.com
Track 9
Innovation and Marketing
Junyean Moon (Hanyang University, ERICA)
jmoon@hanyang.ac.kr
Track 10
Industrial Marketing Management
Jaesu Kim (Volvo Group Korea)
kjsint@nate.com
Track 11
Marketing Management in the Global Environment
Han-Mo Oh (Chunbuk National University)
ice1004@jbnu.ac.kr
Track 12
Emerging Issues in Sport Management
Kihan Kim (Seoul National University)
kihan@snu.ac.kr
Track 13
Cultural Marketing and Performing Arts
Joonmo Lee (Chonbuk National University)
sedona98@daum.net
Hyun Joo Choi (Sangmyung University)
dancelove3@hanmail.net
Track 14
Product Innovation and Consumer Behaviors
Yang Sun (Zhejiang SCI-TECH University)
sunyang8227@hotmail.com
Hakil Moon (Eastern Michigan University)
hmoon3@emich.edu
Track 15
Neuromarketing and Big Data Network in Sustainable Business Environment
Eun-Ju Lee (Sungkyunkwan University)
dr.eunju.lee@gmail.com
Track 16
Digital Business Strategy
Jeonghye Choi (Yonsei University)
jeonghye@yonsei.ac.kr
Jeeyeon Kim (National Sun Yet-sen University)
Jeeyeon.kim@cm.nsysu.edu.tw
Track 17
Entrepreneurship and Marketing
Honglei Liu (Dalian University of Foreign
Languages) honglei.liu2010@hotmail.com
Track 18
Safety Management: Theory & Practice
Heeseok Woo (Nara Corporation)
heeseokki@hanmail.net
Sang Jin Kim (Nara Corporation)
sangjin_kams@naver.com
Track 19
Marketing in General
Jong-Kuk Shin (Pusan National University)
shinjk@pusan.ac.kr
Mi-Ok Oh (Pusan National University)
omo@pusan.ac.kr
Editor of Proceedings: Yerim Chung (Yonsei University), yerimchung@yonsei.ac.kr
For More Information:
Central Office
Dept. of Business Administration, Changwon National University,
9 Sarimdong, Changwon, Gyeongnam, Republic of Korea.
Tel: +82 55 213 3346; Fax: +82 55 263 9096
www.kams.org; www.gamma20.org; www.gammaconference.org; http://www.tandfonline.com/rgam; www.tandfonline.com/rgfm; http://www.tandfonline.com/rgsm
Korea University Business School: https://biz.korea.ac.kr/en