Topics for the 2020 Conference will
include, but are not limited to:
How consumption practices emerge
How consumption practices are
maintained over time
How consumption practices erode
and collapse
How illegitimate consumption practices
evolve over time. Why do some illegitimate consumption practices become
legitimized
while others disappear?
The role of consumers as agents
in shaping consumption practices at the macro level
Beyond the firm-consumer dyad,
the role of other stakeholders in legitimizing and delegitimizing consumption
practices
How collaborative dynamics
among companies legitimize new market products and new consumption practices
in
emerging industries
Scientific Committee
Karim Ben-Slimane,ISC Paris Business School,France Damien Chaney, South Champagne
Business School, , France Ashlee Humphreys, Northwestern University, USA
Bernard Leca, ESSEC Business
School, France Marie Taillard, ESCP Europe Business School, UK
Important dates
7 March 2020 Submission
deadline for 2,000-word short papers 15 April 2020 Notification of acceptance
or
rejection
Online registration opens
Information regarding
accommodations and travel suggestions made available
To receive up-to-date
information including website details, please register your interest by
emailing NITMKTG@escpeurope.eu